Thursday, February 12, 2009

CwF + RtB = $$$

My favorite in the round performances are when artists perform the song they wish they wrote. Well, as a teacher, the following link is the lecture I wish I gave. Michael Masnick presented the Trent Reznor business model at MIDEM and in 15 minute laid out how simple the music industry's new era can / will / does work. In one of my classes as I played it, I could see i impacting my students. They have got to be sick of hearing how doomed the industry is and here finally is hope for the future - hope for a future.

Masnick's Reznor Case Study

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